82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called the ‘Middle Green’, a group that is neither active environment crusaders nor anti-greens. How do we turn mainstream consumers’ green intentions into green action?
93% of CEOs see sustainability as important to their company’s future success, as found by a UN-Accenture study. But how does one embed sustainability into a company’s core culture? Dr. Stephanie Bertels of Simon Fraser University conducted one of the most extensive researches in this subject. Her findings in the 74-page report are distilled into a core framework diagram. This cheat sheet will guide you through the key points.
How does Coca-Cola integrate sustainability into their operations? For several years its facility in Brampton, Ontario, one of its largest in North America, has been transforming its manufacturing and distribution to save energy, reduce carbon footprint, water usage, and material usage. In this case study we look at the goals, implementation, and progress of the programs put in place by this $20 billion food and beverage giant.
Talents are key to success in today’s business. How much would a company pay to lower staff turnover rate by 12%? Best Employers in Canada winner LoyaltyOne achieved this through going green. I talked to Chief Sustainability Officer Debbie Baxter to see how embedding sustainability into their corporate culture changes the company.
Unilever is the top Food & Beverage company on the Dow Jones Sustainability Index. Through Bullfrog Power, Unilever recently became the largest commercial purchaser of renewable energy in Canada at 59,000 MWh per year. What is Unilever’s sustainability strategy and why do they do it? To find out, I took a tour of their Brampton plant and talked to John Coyne, Vice President and General Counsel of Unilever Canada.