
When you see a product that says carbon neutral, what does it mean? Guest contributor Arshabhi Rai looks into Italy’s number one selling wine in Canada, Santa Margherita’s Pinot Grigio. It is produced in Italy, imported into Canada by Lifford Wine, and certified by Carbonzero as carbon neutral. He investigates its Italian supply chain and production, shipping to Canada, and sales and consumption within Canada to learn what it means to be carbon neutral.