82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions. This puts 66% in what is called the ‘Middle Green’, a group that is neither environment crusaders nor anti-greens. Nudging this group needs more than facts and figures. The key is to see things their way.
Thought Leadership
Oct 052021
Jun 292021
Meal kits have found a place in the marketplace because they make home cooking easy and convenient. But they have a higher environmental footprint than traditional grocery shopping. A new zero waste approach by Fresh Prep allows customers to enjoy the convenience of meal kits while being sustainable, all without added costs.
Nov 122020
Mar 222019
Electric buses are making a real and rapidly growing dent in emissions, but despite being home to four prominent electric bus manufacturers, Canada’s transit fleets have been slow to adopt this climate-change-fighting technology. We compare the current use of electric bus in Montreal, Toronto, Edmonton, Vancouver to Los Angeles, Amsterdam, and Shenzhen.
May 312018