$241 billion was recently invested in green R&D by large multinationals like Samsung, General Electric, and Nissan as well as smaller companies like Owens Corning, Cree, and First Solar. Guest contributors Hazel Henderson and Timothy Nash take us through where the money has gone to and what the trends are.
While some ‘green’ businesses do little more than changing light bulbs and focus on greening their reputations, TD Bank take a long term view and green themselves slowly and steadily from the inside out. In this exclusive interview, TD Chief Environmental Officer Karen Clarke-Whistler explains how this long term approach is applied to real estate management and energy conservation.
Some of the biggest CEOs in Canada come together for the Walmart Green Student Challenge. I took this rare opportunity to ask them: Where is sustainability going for Canadian industries? Walmart, Coca-Cola, and Unilever already share best practices for their common goals in sustainability. Now they want to see more suppliers come on board.
Being added to external corporate social responsibility indices enhances a company’s reputation and can affect its share price, but not always in ways expected. This article examines how the stock prices of 121 companies changed after being added to or removed from the Calvert Social Index.
There is a powerful opportunity for brand managers to integrate corporate responsibility commitments into brand platforms to win consumer loyalty. General Motors and Zipcar both ran recent campaigns in universities to win over students. One car company shows they understand their target audience while the other shows a disconnect.